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Case Study

Micro Markets, Macro Growth

Posted on:

March 9, 2023

Old-fashioned vending machines are out. Micro-markets—a higher-tech, 21st century alternative—are in.

CHALLENGE

As micro-markets continue their rapid expansion nationwide, it’s in the best interest of relevant brands to make sure they’re snagging shelf space.

APPROACH

We partnered with a major micro-market operator to secure slotting for multiple brands from seven of our clients. This included extensive testing to help determine which products would be successful.

RESULTS

Our strategy led directly to quarterly supplier sales growth of about 20% in Q1 2022 vs. Q4 2021 as well as monthly same-store sales growth approaching 19% for some brands.

INSIGHTS

Micro-market optimization requires not only strong business relationships, but also the ability to conduct the appropriate level of market testing. We can do this for your brand, too!

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