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We are based in historic Annapolis, Maryland, but our team is nationwide. Contact us today to learn how we can help amplify your brand.

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Digital Practice

Our digital practice provides in-depth research, innovative creative and data-driven planning to build your brand and hit sales targets.

Main Services

Leverage proven digital practices to maximize conversions

Our digital practice provides in-depth research, innovative creative and data-driven planning to build your brand and hit sales targets.

Content Syndication

Catalog Management

Advertising

Selling Strategy

Test & Learn

Content Syndication

Having a consistent message across omni channel retailers is essential to clearly communicating the value of your brand and demonstrating reliability to shoppers. We can syndicate content through syndication partners or manually so current packaging and product information is equally visible across eCommerce retail channels.
Content Syndication

Catalog Management

Whether you’re selling a few items or thousands, an online catalog is bound to get a little messy. This is especially true as new SKUs are added, old SKUs are discontinued, specs inevitably change, and much-needed back-end updates get lost in the shuffle. We make sure the catalogs are cleaned up and accurate, reflecting the correct information on every item. This helps prevent issues like ordering errors and PO processing problems. 

Advertising

Our team customizes each advertising strategy based on the needs and goals of the client, and we build out a campaign program that focuses on the most relevant KPIs. We use in-house software as well as the advanced technology of our partners to determine the best, most efficient use of budgetary resources to maximize results online.

Advertising
Selling Strategy

Selling Strategy

Beyond making sure the content and catalog are up to date and advertising is running on the site, there is a more holistic online sales strategy we develop for each and every client. Whether it is incorporating social media, running a coupon, or offering a virtual bundle, there are a variety of different actions we can take to help our customers succeed online.

Test & Learn

The only constant in the eCommerce landscape is constant change. New styles of content come and go, falling in and out of favor with consumers at a rapid rate. By testing out new content and advertising techniques, we learn more about our clients and their customers. From there we can optimize our actions and recommendations to ensure eCommerce success, keeping current trends in mind at every step of the way. 

Test & Learn

All Digital Practice Services

Strategy

  • Variation Strategy
  • New Item Launches
  • Promotional Planning
  • Review/Rating Growth
  • Strategic Recommendations
  • Brand Management
  • Channel Management / Channel Expansion
  • Budget Recommendations
  • A/B Testing
  • Test & Learn Ads
  • Syndication Feeds Setup

Advertising Services:

  • Keyword Identification
  • Amazon Advertising
  • Walmart Connect / WPA
  • Instacart Advertising
  • Critero/CitrusAds/DSP

Tactical Services

  • Catalog Management
  • Content Syndication
  • Supported/Unsupported
  • Logistics/Inventory Support
  • Deduction Clearing
  • GTIN Library Submissions
  • New Item Set Up
  • Chargeback Disputes
  • Invoice Disputes
  • Coupon Creation
  • Bulk Buy Rejections
  • In-Stock Monitoring
  • Content Audits
  • MSDS Submission
  • Variation Setup
  • Vine Enrollment

Creative Services

  • Main Image Strategy
  • Carousel Image Creation
  • Enhanced Content (A+)
  • SEO Copy Creation
  • Video Creation – SBV/PDP
  • Photography
  • Custom Creative for SB
  • Graphic Design
  • 360 Degree Images
  • Syndication of Content (manual or portal)
  • Bulk Buy Rejections
  • Product Design
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Strategy

Full Service Agency

Our decades of expertise covers a holistic range of services that capitalize on all channels of distribution.
Specialty Retail

We are seasoned industry professionals with deep knowledge of the channels we work in, from eCommerce retailers to brick-and-mortar and everything in between.

Creative Agency

Our holistic approach integrates experience and creativity with sales data to develop effective creative that drives sales and delivers results.

Highlights

Featured Case Studies

Our Digital Practice has elevated the presence of brands in the digital space across different verticals. Here are some of them

How We Helped a Leading Health Brand Avoid Losing More Than $600,000 in Sales

How Our Amazon Brand Story Content Strategy Drove Sales and Impressions

How We Used A/B Testing to Develop More Effective Amazon Images

How Strategic Variation Increased Sales and Product Awareness

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Contact Us

We are based in historic Annapolis, Maryland, but our team is nationwide. Contact us today to learn how we can help amplify your brand.

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