We use the analytics data we collect to improve and optimize our site. We use this data with third parties to help us use the data as described above. We use Google Analytics to help us understand how visitors use the Site — you can read more about how Google uses your data here, and you can opt-out of Google Analytics if you’d like. 

We could use the Personal Information you provide when completing a form to send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Mailchimp, our email marketing provider, so they can send these emails on our behalf. These emails could include: 

• Content that we think may be of interest to you  
• Information to promote use of our services and promotional content in accordance with your communication preferences; 

We may also share your data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.  

We will never sell your Personal Information to any third party.