With the ongoing expansion of eCommerce and the normalization of same-day delivery, businesses need to adopt innovative strategies to optimize their own ecosystems for speed and control, including logistics operations.
To prospective marketplace sellers, Walmart touts access to the company’s established reputation, 120 million monthly web visitors, and—crucially—reliable and sophisticated fulfillment services. These include built-in logistical solutions from warehousing and inventory management to shipment and returns processing. Through these and other strategic initiatives, Walmart is clearly striving to integrate its established reputation into a next-generation model for continued growth.
Click and collect—a process by which shoppers order groceries online or via the app and then pick them up at a physical location—plays a significant role in the company’s digital strategy. In fact, it may prove crucial, as projections suggest click and collect will make up more than 40% of the total market for digital grocery sales by 2025.
Meanwhile, the Walmart+ program seeks to reward loyal shoppers—both online and in-store—with perks like unlimited free deliveries on store orders of at least $35, free shipping on orders from Walmart.com, and a mobile scan-and-pay feature to make in-store shopping less stressful.
The company is also controlling its own ecosystem and bypassing delivery services like DoorDash by launching a platform of its own: Spark. Powered by gig workers, Spark already accounts for the bulk of Walmart deliveries. It is joined by a more specialized service, GoLocal, which makes deliveries to partnering retailers.
Last mile delivery presents a multifaceted challenge demanding innovative and effective solutions. Walmart GoLocal offers compelling and dependable delivery solutions that have revolutionized the industry, reshaping how businesses address last mile logistics. By harnessing Walmart GoLocal’s adaptable delivery options, advanced technology, and customer-focused approach, businesses can transform their last mile delivery services, establishing new standards of convenience and efficiency for their customers.
Though detailed results are scarce, we know that Walmart Fulfillment Services (WFS)
grew by an exponential 500% in 2021. That year, WFS fulfilled about a quarter of sales on the marketplace. More recently, the company opened four fulfillment centers, boasting the latest in robotics and the capacity to reach three-fourths of the U.S. population with one- or two-day shipping.
