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Case Study

A Study in Safeguarding Against Lost Sales on Amazon

Strike a “Cord” of Customer Satisfaction

Posted on:

March 24, 2023

For those times when selling on Amazon feels like an obstacle course, Compass is there to help sellers get to the finish line.

BACKGROUND

Andon Cords are notifications sent from the Amazon warehouse team informing vendors or sellers that an ASIN is temporarily suspended due to customer complaints or logistical problems. This has the effect of putting any sales or shipments of the ASIN on hold until the recipient successfully resolves the issue—or issues.

CHALLENGE

Customer complaints triggered numerous Andon Cords for a leading OTC and HPC company. At one point, the number of Andon Cords climbed as high as 500. The company turned to the Amazon experts at Compass for help getting the suspensions lifted and ensuring that sales of the affected ASINS would be able to continue.

APPROACH

Our team took over management of the client’s Andon Cords, working quickly and efficiently to address the underlying issues and follow up to make sure that shipments could resume without a hitch.

RESULTS

The Amazon-savvy professionals at Compass created a series of processes to nimbly respond to Andon Cords, saving our client’s time and preventing an estimated loss of $660,000 in sales across their top-selling ASINs. We also reported the numbers and types of Andon Cords to the client to ensure full transparency.

INSIGHTS

For brands looking to succeed on Amazon, there are few sights more unwelcome than an Andon Cord. But with Compass in your corner, there is no need to pull the panic cord. We offer a proven track record of quick and effective Andon Cord resolution.

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