Case Study: Finding Opportunities in Specialty Retail

The holiday season is here, and the end of the year is almost upon us. Although the pandemic fueled eCommerce growth, brick-and-mortar retail still accounts for the bulk of retail sales in the United States. Total US retail sales during the 2021 holiday season are expected to reach $1.147 trillion: about $936 billion (roughly 81%) of which are predicted to come from brick-and-mortar retailers.¹ As many consumers return to in-store holiday shopping for the first time since the COVID-19 pandemic began, we wanted to highlight a Compass Marketing Specialty Channels case study.

As its name suggests, the Specialty Channels team focuses on specialty retailers. The team is dedicated to finding new, and often unexpected, opportunities for brands. Kevin Nemetz, Senior Vice President of Sales, Alliances & Analytics at Compass Marketing, and part of the Specialty Channels team, likens the team and its abilities to those of treasure hunters. “The Specialty Channels team is like treasure hunters. We find your lost watch on the beach or the diamond in the rough, effectively delivering results at a low cost to serve.”

This case study explores the success our team had working with one of our brands, Walkers Shortbread. You will learn how the team successfully drove growth for the brand and were then able to turn their success into a blueprint that can be used with other brands.

To learn more, please read Finding Opportunities in Specialty Retail. Fill out the fields below to download your copy of the case study.