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Case Study

Cooking Up Content to Drive Sales and Impressions

Posted on:

March 20, 2023

Every brand has a story. Sometimes, the way it’s told makes all the difference—especially on Amazon.

BACKGROUND

According to Insider Intelligence, more than 60% of online shoppers begin their product search on Amazon. One way for sellers or vendors to capture favorable attention is through the Amazon Brand Story, a scrollable carousel-style feature highlighting the uniqueness of a brand while also displaying product offerings (a kind of free advertising.)

CHALLENGE

A leading pasta brand wanted to boost its Amazon presence. Perhaps the brand’s existing content needed that touch of extra special sauce that can make or break a shopper’s decision to buy. With Compass, the ingredients were in the right hands.

APPROACH

Our team created enhanced content to highlight one of the brand’s lesser-known product lines. In doing so, we focused on one below-the-fold format in particular—the Amazon Brand Story—and tested the content’s performance by tracking against outlined KPIs.

RESULTS

Overall sales grew an average of 22% month-over-month and 26% as compared with overall sales from just two months prior. Meanwhile, overall impressions increased an average of 15% month-over-month and 37% against the two months prior.

INSIGHTS

Amazon Brand Stories are a great example of the features available to vendors and sellers on the platform. Such features are always being added or expanded, and with seasoned marketing professionals on your side, they can always be harnessed to drive higher sales and impressions for your brand. Like a well-made Italian meal, the process requires just the right touch!

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