Walmart is Dominating Amazon in Grocery Sales and is Poised for Continued Growth
Walmart is making significant strides in online sales and has…
Digital Practice
Our digital practice provides in-depth research, innovative creative and data-driven planning to build your brand and hit sales targets.
Main Services
Leverage proven digital practices to maximize conversions
Our digital practice provides in-depth research, innovative creative and data-driven planning to build your brand and hit sales targets.
Content Syndication
Having a consistent message across omni channel retailers is essential to clearly communicating the value of your brand and demonstrating reliability to shoppers. We can syndicate content through syndication partners or manually so current packaging and product information is equally visible across eCommerce retail channels.
Catalog Management
Whether you’re selling a few items or thousands, an online catalog is bound to get a little messy. This is especially true as new SKUs are added, old SKUs are discontinued, specs inevitably change, and much-needed back-end updates get lost in the shuffle. We make sure the catalogs are cleaned up and accurate, reflecting the correct information on every item. This helps prevent issues like ordering errors and PO processing problems.
Advertising
Our team customizes each advertising strategy based on the needs and goals of the client, and we build out a campaign program that focuses on the most relevant KPIs. We use in-house software as well as the advanced technology of our partners to determine the best, most efficient use of budgetary resources to maximize results online.
Selling Strategy
Beyond making sure the content and catalog are up to date and advertising is running on the site, there is a more holistic online sales strategy we develop for each and every client. Whether it is incorporating social media, running a coupon, or offering a virtual bundle, there are a variety of different actions we can take to help our customers succeed online.
Test & Learn
The only constant in the eCommerce landscape is constant change. New styles of content come and go, falling in and out of favor with consumers at a rapid rate. By testing out new content and advertising techniques, we learn more about our clients and their customers. From there we can optimize our actions and recommendations to ensure eCommerce success, keeping current trends in mind at every step of the way.
All Digital Practice Services
Strategy
- Variation Strategy
- New Item Launches
- Promotional Planning
- Review/Rating Growth
- Strategic Recommendations
- Brand Management
- Channel Management / Channel Expansion
- Budget Recommendations
- A/B Testing
- Test & Learn Ads
- Syndication Feeds Setup
Advertising Services:
- Keyword Identification
- Amazon Advertising
- Walmart Connect / WPA
- Instacart Advertising
- Critero/CitrusAds/DSP
Tactical Services
- Catalog Management
- Content Syndication
- Supported/Unsupported
- Logistics/Inventory Support
- Deduction Clearing
- GTIN Library Submissions
- New Item Set Up
- Chargeback Disputes
- Invoice Disputes
- Coupon Creation
- Bulk Buy Rejections
- In-Stock Monitoring
- Content Audits
- MSDS Submission
- Variation Setup
- Vine Enrollment
Creative Services
- Main Image Strategy
- Carousel Image Creation
- Enhanced Content (A+)
- SEO Copy Creation
- Video Creation – SBV/PDP
- Photography
- Custom Creative for SB
- Graphic Design
- 360 Degree Images
- Syndication of Content (manual or portal)
- Bulk Buy Rejections
- Product Design
Strategy
Full Service Agency
Our decades of expertise covers a holistic range of services that capitalize on all channels of distribution.
Specialty Retail
We are seasoned industry professionals with deep knowledge of the channels we work in, from eCommerce retailers to brick-and-mortar and everything in between.
Creative Agency
Our holistic approach integrates experience and creativity with sales data to develop effective creative that drives sales and delivers results.
Highlights
Featured Case Studies
Our Digital Practice has elevated the presence of brands in the digital space across different verticals. Here are some of them
