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How Our Remote Team Stays Connected

How Our Remote Team Stays Connected
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Many organizations have adapted to the new normal by changing how they work, and Compass Marketing is no exception. After initially adopting a hybrid work model in 2020, our company embraced fully remote work in 2021. Despite having a dispersed team that no longer physically worked together, we recognized the benefits of a strong workplace culture. Since moving to a remote work model, we have not only maintained our company culture, but have worked to integrate it more deeply into everything we do.

REFRESHING OUR VISION, VALUES, AND MISSION

Before diving into how we have used our culture to connect our employees, it’s important to take a step back. In 2021, it became clear that the pandemic had changed our industry, and we began to take a deep look at the beliefs underlying our business. After many months of discussion at all levels of our organization, we unveiled our new vision, values, and mission internally in late 2021, and announced them publicly on our website in early 2022.

VISION

Art & Science power our work, integrity guides our actions

VALUES

  • Bring Positivity and Empathy into All Interactions
  • Do the Right Thing and Help Others Do the Same
  • Do Great Work and Think Ahead

MISSION

Making brands more valuable by combining the very best in insights and experiences with unmatched human interaction.

ENCOURAGING CONNECTIONS

From virtual competitions to in-person events and opportunities to recognize the contributions of fellow teammates, we use many tactics to strengthen connections between employees. The online and digital events that have received the greatest levels of engagement have included “fun runs”—in which employees are divided into teams and track how far they walk, run, cycle, or otherwise move every day over the course of a month—and sports brackets. In-person events have included community service and team-building activities. While we are constantly experimenting, we have found that simple is often better

BECOMING A HUMAN-CENTERED COMPANY

While discussing how to revise the ideals driving us, one idea kept coming up: “people”. More than our technology and more than our ways of doing business, we recognized that our people and their unique expertise is what truly sets Compass Marketing apart from other agencies. Although deceptively simple, embracing our people and making our company more “human-centered” became the foundation we decided to build on. We are making our workplace more vibrant and personal than ever before. No matter where our teammates are working from, we ensure everyone is included in our culture and can see the contributions others make.

ENGAGEMENT IS CRITICAL

It encompasses a range of concepts, but according to SHRM, the Society for Human Resource Management, a company’s culture is one of the factors that influences employee engagement.1 Increased rates of employee engagement have been linked to greater organizational performance and a positive impact on the organization’s bottom line.2, 3

Research by the Dale Carnegie Research Institute among organizational leaders has identified additional benefits that come with having a more engaged workforce.

62% STRONGLY AGREE THEIR TEAM IS MORE PRODUCTIVE3
61% STRONGLY AGREE THEIR CUSTOMERS ARE MORE SATISFIED3
53% STRONGLY AGREE IT MAKES THEIR JOB AS A LEADER EASIER3
45% STRONGLY AGREE EMPLOYEES ARE LESS LIKELY TO BE ABSENT FROM WORK3
43% STRONGLY AGREE IT MAKES THEIR JOB LESS STRESSFUL3

Surprisingly, given these benefits, relatively few leaders prioritize employee engagement. Overall, the Dale Carnegie Research Institute found only 26% of leaders make employee engagement a daily priority.3 With our dedication to our company culture, Compass Marketing seeks to set ourselves apart from others in our industry.

TIPS FOR PRIORITIZING ENGAGEMENT

We wanted to share some tips you can use to prioritize employee engagement at your organization. These are drawn from the Dale Carnegie Research Institute and incorporate some of our learnings.3

  1. Make Engagement a Focus
  2. Examine Your Priorities
  3. Be Transparent and Encourage Open Dialogue
  4. Ensure Your Policies and Tactics Align with Your Goals


If you’d like to learn more about our efforts, or if you have your own tips to share, please reach out to info@compassmarketinginc.net. We would love to learn more about you and your brand.

Contributors

ERIN SONGER

ERIN SONGER

Erin is Chief Administrative Officer at Compass Marketing. She leads our human resources team and is responsible for our social media and culture efforts.

NICK BARCZAK

NICK BARCZAK

Nick is a copywriter at Compass Marketing with extensive experience crafting effective, sales-focused copy for a variety of CPG brands.

KEELEY SMITH

KEELEY SMITH

Keeley is a graphic designer at Compass Marketing. She helps brands tell their stories through persuasive and engaging design.

WE ARE HERE TO HELP

Compass Marketing can help you discover opportunities for your brand. Our account managers and eCommerce experts use a holistic approach based on data and insights to help guide brands to success. If you would like to learn more, please reach out to info@compassmarketinginc.net! We are always happy to help and would love to learn more about you and your brand.

ABOUT COMPASS MARKETING

We are dedicated to making brands more valuable by combining the very best in insights and experiences with unmatched human interaction. Our team of sales, marketing, and digital experts is dedicated to growing our clients’ market share and building brand equity. We combine art and science—pairing the personal expertise of our team with proprietary technology—to help brands grow quickly and efficiently. As an Amazon Ads partner, we can help brands realize significant growth on one of the world’s largest eCommerce retailers.

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