How the Compass Team Approaches Industry Events

Any trade show at which Compass appears involves significant investments of time and money, whether it’s the outlay from brands to have us showcase their products, or the travel that takes our team members out of their regular office routines.

With this in mind, it is crucial that we “challenge apathy and choose empathy,” as Nemetz puts it. Our representatives must put themselves in the shoes of other attendees, the goal being to provide an experience that will keep visitors to the booth engaged during what is, in many ways, a physically draining series of days. In fact, sometimes it’s best to treat the event as much like a party as possible!

Customer Development Director Ronnie Jean Burham describes the main challenge as one of organization and focus.

“Prioritize your focus,” she says. “Interaction is the most important aspect of a successful booth. BE at the trade show.”

This state of being, in turn, maps onto a broader cycle of sales and relationships. By striving to be personable and above all present, our team members can enable Compass to stand out in attendees’ memories. And even if this fails to result in a sale, you never know when you’ll run into the same people again at future events.