Mix Up Your Advertising For Amazon Success

No matter what industry you are in, using the right tool is critical to your success. Despite revolutionizing how consumers, brands, and retailers interact, winning eCommerce is still driven by knowing when and where to deploy the most effective tools—in this case, advertising vehicles. Note the plural: advertising vehicles. Success in eCommerce depends on using the right advertising mix for your brand, your products, and your customers.

On Amazon, using a mix of advertising solutions allows your brand and your products to be displayed on a variety of real estate across the site. Since each ad type appears in different places on Amazon, your choices impact where in the consumer journey your messages reach consumers.

At Compass Marketing, our digital team works closely with leading brands on some of the world’s largest online retailers. In this whitepaper we will share some of the lessons our team has learned while walking you through the basics of selecting your advertising mix on Amazon. We will also share examples from two of our leading Amazon clients, Barilla and Materne North America. Although this whitepaper focuses on Amazon, much of the information in it can be applied to other eCommerce retailers.

To learn more, please read Mix Up Your Advertising for Amazon Success. Fill out the fields below to download your copy of the whitepaper.