Surprise and Delight Consumers with Unexpected Placements

Our account managers work closely with our clients, deeply understanding their business goals, offerings, and consumers. We are constantly looking for opportunities to support our clients. These opportunities are found by monitoring trends, analyzing previous successes, leveraging data, and working with manufacturers and partners. This allows Compass Marketing to present fresh strategies to our clients, such as presenting offerings in unexpected, non-traditional channels.

One example of Compass Marketing’s success in specialty channels happened with a national clothing retailer and its Next in Line (NIL) queue system. Our account managers identified offerings from two leading wellness brands and a leading CPG brand as good candidates for this specialty channel. Offerings were presented and tested in-store to great success, leading to front-end placements of these brands in over 1,000 stores, increasing sales for these companies. This was accomplished by the work of our account managers who understood the consumers for these brands and the potential of this specialty channel.

Compass Marketing is passionate about helping our clients meet their goals. We uncover opportunities, such as specialty channels, for clients to surprise and delight consumers in new and unexpected placements. Our account managers succeed at developing these types of unique strategies tailored to your brand due to our platinum account management which entails deep and authentic relationships with our clients. Compass Marketing is dedicated to developing specialty channel opportunities for brands in all industries.