The Importance of an Attractive eCommerce Appearance 

BACKGROUND

Almost two-thirds of U.S. consumers start their online product searches on Amazon¹. Furthermore, 74% of consumers are more likely to be loyal to a brand whose identity is reflected in consistent, high-quality creative content². In this environment, quality product listings—especially on Amazon—have never been more important.

CHALLENGE

TIDI Products manufactures a range of solutions for the healthcare industry. With multiple brands under the TIDI umbrella, the company sought to improve content across its Amazon product detail pages. As always, Compass was ready to help.

APPROACH

Our team focused on search-engine-optimized (SEO) content, integrating vital features and key search terms into product titles, bullet points, and product descriptions to ensure an easier consumer experience. We then revamped the product images to convey key differentiators and reasons to believe in TIDI’s vision. The synergistic copy/image combination enabled us to boost TIDI’s brand identity as a leader in its field.

RESULTS

When you optimize content, you optimize sales. One TIDI brand, PenBlade, saw a 49% increase in units shipped. And perhaps even more remarkably, TIDI’s towel and bib products experienced growth of 193%.