The Practical Guide to Growing Your Brand with Content

In eCommerce, it’s no longer enough to simply show up. The search pages of eCommerce retailers and omnichannel platforms have grown increasingly crowded and competitive. To stand out and win, brands must embrace the power of content.

Whether due to a lack of resources, a lack of knowledge or expertise, or a misunderstanding of its importance, content is commonly neglected or given only a minimum amount of attention. Lacking a strategy to develop and implement high-quality advertising and non-paid branded content puts brands at a disadvantage, on Amazon in particular, but also on other eCommerce retailers. A brand neglecting its content is harming itself.

This whitepaper will dive into product content: Why it’s critical to any brand’s success online and how you can create or optimize content to maximize your ROI. We’ll share insights and case studies to help you gain a new perspective on your content, as well as best practices that you can start applying to your brand immediately. Read on to learn more.