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Recent posts

Walmart is Dominating Amazon in Grocery Sales and is Poised for Continued Growth

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Understanding the Health & Wellness Category

health-wellness
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Consumer attitudes towards health and wellness products have changed. This evolution can be traced back before the pandemic, but, like many recent consumer trends, has accelerated over the course of the pandemic.

2022 has just started but there have already been big announcements in the health and wellness space.

From Unilever attempting to purchase the consumer health arm of GlaxoSmithKline for $68 billion, to Walmart’s shopping app and website implementing new tools to help shoppers more easily find products that meet the needs of their diets and lifestyles, to the department store Saks launching a dedicated “Wellness Shop” on its website.1, 2, 3 These are only a selection of announcements, but they are evidence of a shift in priorities. As consumers take control of their health, brands and retailers are moving to satisfy this increased consumer interest by offering products that help meet their individual wellness goals.

Read on to learn more about these changes, and how it has affected eCommerce and Specialty Retail.

UNDERSTANDING THE HEALTH & WELLNESS CATEGORY

Understanding the Health & Wellness Category

Contributors

NICK BARCZAK

NICK BARCZAK

Nick is a copywriter at Compass Marketing with extensive experience crafting effective, sales-focused copy for a variety of CPG brands.

KEELEY SMITH

KEELEY SMITH

Keeley helps brands tell their stories through persuasive and engaging design.

JULIA FLOOD

JULIA FLOOD

Julia manages the digital and creative teams to ensure all clients receive platinum account service.

KEVIN NEMETZ

KEVIN NEMETZ

Brian helps our clients strategically drive sales growth.

JILL WINTERS

JILL WINTERS

Jill is a Senior Account Manager at Compass Marketing.

AL YUEN

AL YUEN

Al serves as Senior Vice President at Compass Marketing.

SKYLER SU

SKYLER SU

Skyler services as an eCommerce Analyst at Compass Marketing.

WE ARE HERE TO HELP

Compass Marketing can help you discover opportunities for your brand. Our account managers and eCommerce experts use a holistic approach based on data and insights to help guide brands to success. If you would like to learn more, please reach out to info@compassmarketinginc.net! We are always happy to help and would love to learn more about you and your brand.

ABOUT COMPASS MARKETING

We are dedicated to making brands more valuable by combining the very best in insights and experiences with unmatched human interaction. Our team of sales, marketing, and digital experts is dedicated to growing our clients’ market share and building brand equity. We combine art and science—pairing the personal expertise of our team with proprietary technology—to help brands grow quickly and efficiently. As an Amazon Ads partner, we can help brands realize significant growth on one of the world’s largest eCommerce retailers.

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