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We are based in historic Annapolis, Maryland, but our team is nationwide. Contact us today to learn how we can help amplify your brand.

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Recent posts

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Specialty Retail

We are seasoned industry professionals with deep knowledge of the channels we work in, from eCommerce retailers to brick-and-mortar and everything in between.

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Main Services

Optimize your brand’s performance on the digital and in-store shelves

We are seasoned industry professionals with deep knowledge of the channels we work in, from eCommerce retailers to brick-and-mortar and everything in between.

Retail Sell-In

Path to Market

Planogram Management

Trade Management

eCommerce Strategy for Retail

Retail Sell-In

An in-depth understanding of our clients, their category roles and their customers helps us deliver significant sell-in and, just as importantly, sell-through. The result is a positive and profitable experience that invites repeat performance. Our goal is to drive sustainable revenue, enabling you to not only aspire, but ascend to category leadership.

Retail Sell-In
Path to Market

Path to Market

Compass offers our consumer-packaged goods (CPG) clients an opportunity to secure significant revenue performance at a low cost of retail/channel entry while achieving efficiency at a variable cost.  Let us help you close the gaps between current performance and cost-effective volume growth.

Planogram Management

It’s about the “real estate.”  Who doesn’t want to have optimum shelf space, aligned to brand potential, positioned to drive growth at low cost?  Any idea to optimize, define or preserve that is worth exploring. Channels that have established a permanent category deserve brand representation with sales leaders that have strong management skills. Compass offers deep experience and fact-based analysis to objectively deliver the goods! 

Planogram Management
Trade Management

Trade Management

Though often neglected, trade spend management is a matter of prime concern for most CPG companies as the spend on promotions forms a significant part of the company’s expense.  At Compass, we are very aware of these investments, monitoring retail compliance of merchandising and not stopping until we have exceeded our client’s ROI measures.

eCommerce Strategy for Retail

Digital management within the brick-and-mortar retailers requires a core competency that extends beyond the narrow management of SKUs in an online catalog.  At Compass, we are driven to promote and embrace our clients’ brands with proven techniques and execution to secure online leadership and consumer excitement. 

eCommerce Strategy for Retail

All Specialty Retail Services

Strategy

  • Discover & Research
  • Retail & Brand Audits
  • Brand Strategy & Architecture
  • Content Strategy
  • White Space Sales Opportunity and Development
  • Positioning in Channels
  • Competitive Analysis
  • Category Management Analysis
  • Syndicated Data by Channel
  • Channel Priority and Segmentation Execution
  • Digital strategy for Retail Customers

Branding

  • Brand Development
  • Naming
  • Brand Style Guides
  • Messaging
  • Package Design
  • Innovation Recommendations by Channel
  • Pricing and Promotion Recommendations
  • POG Consultative Support

Retail Marketing

  • Retail Sell-In
  • Shopper Marketing
  • Advertising
  • POG Management
  • Product Launch
  • Pop-Up Retail
  • In-Store Experience Development
  • Trade Funds management and ROI analysis
  • Vendor Portal Execution
  • Digital Image Audits
  • Trade Show Participation
Get Started
Strategy

Full Service Agency

Our decades of expertise covers a holistic range of services that capitalize on all channels of distribution.
Digital Practice

In-depth research, innovative creative, and data-driven planning help us build brands and drive sales.

Creative Agency

Our holistic approach integrates experience and creativity with sales data to develop effective creative that drives sales and delivers results.

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Highlights

Featured Case Studies

Our Speciality Retail expertise has elevated the presence of brands in the digital and physical space across different verticals. Here are some of them.

Ensuring Healthy Market Growth in Trying Times

Leveraging Retail Whitespace to Drive Sales

Micro Markets, Macro Growth

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Contact Us

We are based in historic Annapolis, Maryland, but our team is nationwide. Contact us today to learn how we can help amplify your brand.

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